Industry: Dentist
White Smiles success proves that with the right partner, growth is not only achievable, but sustainable.
White Smiles Family Dentistry | Marketing 360 Case Study
About the Business
Since November 2014, White Smiles Family Dentistry has been a trusted name in Minnesota, serving communities in Apple Valley, Albertville, and Spring Park Lake. Under the guidance of owner Dustin White, they set out to boost patient acquisition—especially for emergency dental care, implants, and cosmetic dentistry—through focused, performance-driven digital marketing.
Challenge & Objectives
White Smiles Family Dentistry initially partnered with us to market their Albertville location.
Their goals were clear:
Increase patient flow for high-demand services.
Transition from modest monthly investment in marketing to an aggressive, scalable digital strategy. Overcome post-Covid challenges, including high cost-per-lead and shifting patient behaviors.
Transition from modest monthly investment in marketing to an aggressive, scalable digital strategy. Overcome post-Covid challenges, including high cost-per-lead and shifting patient behaviors.
Strategy & Execution
Our approach centered on a unified, holistic ad campaign leveraging Performance Max:
- Performance Max Campaigns: By dedicating focused ad campaigns for each location, we consistently achieved a cost-per-lead below $70—nearly half the industry average of $120.
- Scaling Ad Spend: From an initial contract of $685/mo, their investment has grown to $8,495/mo, plus an additional one-time monthly ad spend of $10K–$20K, supporting rapid expansion.
- Enhanced Digital Presence: Although we didn’t design their main website, we developed a dedicated site for one location (Brite Smiles Dental Care) to better target local audiences.
- Resilient Marketing Post-Covid: After the challenges brought by the pandemic, we swiftly pivoted to a phone-call–focused strategy, driving consistent lead flow even when Google’s initial costs were high.
Results & Impact
106% + in organic traffic
Organic Growth: A 106% increase in organic traffic since launching their new website underscores our successful SEO and content strategies.
Cost-per-lead below $70
Cost Efficiency: Achieving a cost-per-lead below $70 has empowered White Smiles to dominate their local market while keeping marketing costs in check.
2 new locations
Market Expansion: The consistent lead flow and strong local performance have fueled their growth—so much so that they have expanded, acquiring two new locations with the latest opening in January 2024.
What Sets Us Apart
Dustin White values our responsiveness and data-driven approach. We not only deliver consistent leads but also provide timely creative assets—from in-office marketing designs (see example) to brochures and videos —that keep them top of mind. Our Marketing 360 platform plays a crucial role in tracking performance, ensuring every decision is backed by solid data.
What the Business Has to Say
As Dustin White puts it:
Their goals were clear:
“We appreciate how Marketing 360 not only drives growth but also keeps us in the loop every step of the way. Their responsiveness and expertise have made all the difference in our ability to stand out and succeed.”
Final Takeaway
White Smiles Family Dentistry’s success story is a testament to what can be achieved with a strategic, performance-focused marketing approach. By consistently communicating their unique value and staying agile in a competitive market, they continue to expand their reach and deliver exceptional patient care—proving that with the right partner, growth is not only achievable, but sustainable.
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