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Industry: Medical

Munk Hearing Centre had a goal to transition from organic growth through referrals to a robust, multi-channel digital presence.

Munk Hearing Centre | Marketing 360 Case Study

About the Business

Munk Hearing Centre is a dynamic hearing aid clinic in Toronto, Canada. Under the leadership of owners Carolyn Falls and Emma LeBlanc, Munk Hearing Centre partnered with Marketing 360 to harness the power of digital marketing and fuel their ambitious growth plans.

Challenge & Objectives

Before working with us at Marketing 360, Munk Hearing Centre relied primarily on referrals and had never ventured into digital marketing. They needed a modern website to reflect their brand, along with a comprehensive digital strategy to attract new patients and support their rapid expansion goals. Their challenge was clear: transition from organic growth through referrals to a robust, multi-channel digital presence.

Strategy & Execution

Marketing 360 crafted a tailored strategy that seamlessly integrated content, SEO, and paid advertising:

Content & SEO Excellence: Developed several engaging blog posts each month, paired with coordinated social media content to boost both SEO and online presence. (see example SEO optimized page with infographic ) Achieved a staggering 460% increase in keywords on page 1, a 699%+ jump in total keyword rankings, a 357% surge in impressions, and a 475% rise in clicks.


Email Marketing: Launched a quarterly newsletter that keeps patients informed and engaged. (see newsletter example)


Targeted Paid Advertising: Focused on Google search campaigns and leveraged Meta for traffic and retargeting, with continuous ad creative updates. (see video ad example)(see landing page example)


Unified Local Strategy: When a second location faced slow traction, we combined location data in our ads, promoted special offers and grand opening events, which contributed to staffing and service expansion at that site.

Results & Impact

The results have been transformative:

SEO Metric improvements

Organic Growth: Dramatic improvements in SEO metrics have established Munk Hearing Centre as a leading online resource for hearing aids.

Cost-per-acquisition reduced $42.12

Paid Advertising Efficiency: Reduced the cost per acquisition from $100.22 to $58.10, while lifting conversion rates from 2.4% to 5.4%.

Expanded original location

Expansion & Revenue: The increased lead flow and improved marketing strategy have driven enough growth to expand their original location and successfully launch a second location in April 2024.

What Sets Us Apart

Munk Hearing Centre stands out with its modern, fun branding—a refreshing contrast to the sterile look of many competitors. Our approach combines compassion with cutting-edge digital tactics, ensuring every message resonates emotionally while delivering measurable results. Carolyn and Emma value the ongoing partnership, knowing that whenever challenges arise, she has a dedicated team ready with fresh ideas and proven solutions.

What the Business Has to Say

Emma LeBlanc sums it up perfectly:
“Working with Marketing 360 has been an absolute pleasure! Our success manager answers emails quickly, comes up with great ideas and suggestions and is overall a dream to work with. We have been working with Marketing 360 since 2023 and have been very happy with the results.” Carolyn Falls says, “We have had a fantastic experience over the past two years with Marketing 360. Our success manager is top-notch and is always thinking of creative ways to make sure our brand has the biggest impact possible. We know that we can trust them to make sure our marketing is taken care of.”

Final Takeaway

Munk Hearing Centre’s journey from relying solely on referrals to embracing a full-scale digital marketing strategy is a testament to the power of a dedicated partnership. With Marketing 360’s expertise driving content, SEO, and paid advertising, they continue to thrive—transforming patient engagement and setting a new standard for success in the hearing aid industry.

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