Industry: Therapy / Counseling
Long Island Counseling has seen consistent growth over time as a result of transformation with Marketing 360
Long Island Counseling | Marketing 360 Case Study
About the Business
Long Island Counseling is a trusted provider of marriage counseling services based in Long Island, NY. For over 9.5 years, owner Lisa Lempel-Sander has relied on Marketing 360 to transform her digital presence and consistently drive quality leads to her practice.
Challenge & Objectives
When Long Island Counseling first joined Marketing 360, their primary needs were clear:
build an effective website, gain expert guidance, and generate more leads. With a private-pay model, Lisa faced the unique challenge of filtering out clients seeking insurance options. The inherited issues of lead volume and quality needed swift, targeted action.
Strategy & Execution
Marketing 360 stepped in with a two-pronged approach:
- Paid Search Ads: We refined ad copy to clearly communicate the private-pay nature of the practice. This not only reduced irrelevant clicks but also primed potential clients for the right conversation
- Organic Content & SEO: Our team enhanced the website’s clean design and trust signals, positioning Long Island Counseling as the authority in marriage counseling on Long Island.
As a result, we have seen consistent growth over time – see report
This balanced strategy allowed Long Island Counseling to quickly boost their marketing budget—from an initial $1595/month to $3695/month—as we expanded reach and scaled results.
Results & Impact
The impact has been remarkable:
Lead Generation
Paid ads now generate 63% of all leads, while organic content drives another 20%, ensuring a steady stream of high-quality inquiries.
Schedule Fullness
With a focus on quality over quantity, Lisa’s schedule remains over 75% full, reflecting a consistently thriving practice.
Performance & Reliability
Weekly meetings and responsive support have made Marketing 360 a trusted partner, ensuring her phone is always ringing.
What Sets Us Apart
Long Island Counseling stands out thanks to a combination of a clean, professionally designed website, robust inbound marketing tactics, and a deep commitment to performance. The creative assets developed for the site double as compelling ad visuals, reinforcing brand trust and authority in every interaction.
What the Business Has to Say
As Lisa puts it:
“Working with Marketing 360 means reliability, exceptional performance, and a partner who truly understands my business. They’ve not only helped fill my calendar but have also enhanced the quality of every client call.”
Final Takeaway
Long Island Counseling’s journey is a testament to how targeted digital marketing and strategic guidance can transform challenges into growth. With Marketing 360 by their side, they continue to lead the way in marriage counseling on Long Island.
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