Industry: Law Firm / Attorney
Marketing 360 crafted a comprehensive, multi-channel digital marketing strategy for Zohar Law
Zohar Law | Marketing 360 Case Study
About the Business
Challenge & Objectives
Leaving a traditional law firm to launch his own venture, Gadi faced the challenge of establishing a distinct digital presence in a competitive market. He needed to:
- Drive quality leads and build his client base using digital marketing.
- Transition from outdated advertising efforts—after struggling with a previous provider running ads to a broken link—to a strategic, data-driven approach.
- Establish trust and authority through stellar Google reviews and SEO, while effectively communicating his expertise in immigration law.
Strategy & Execution
Google LSA & PPC: Leveraging both Google Local Service Ads (LSA) and Performance Max campaigns, we created targeted ad strategies that significantly boosted lead generation.
Content Marketing: Monthly blogs and email campaigns were developed from fresh content, engaging his current clients and attracting new ones.
Localized & Multilingual Approach: We built location-specific pages—like the new Miami, FL page—and even developed sites in Spanish and Hebrew, ensuring Zohar Law resonates with a diverse audience.
Robust Automation & Data Analysis: With weekly check-ins, our team and Gadi review ad data to fine-tune campaigns. Our platform automates email follow-ups and review requests, ensuring no lead goes unattended.
Social Media Management: We develop strategic social media content for platforms including Facebook, Google Business Profile, Instagram, LinkedIn, and X, while also enhancing his social presence through active participation in groups and fostering engagement with other users.
Results & Impact
The results have been nothing short of transformative:
Cost-per-lead reduction of $61.96
Ranks #3 on Google
Business Growth
What Sets Us Apart
Our success isn’t just in the numbers—it’s in our partnership. Gadi values the weekly updates and our proactive approach:
- We provide constant, transparent communication, ensuring he’s always in the loop.
- Our creative assets, including engaging video campaigns ( see example ), press releases ( see example ), and infographics ( see example ), have strengthened his brand .
- Our commitment to a personalized strategy has helped Zohar Law stand out—showcasing modern, multilingual websites that cater to a diverse client base.